Imagine a world where merchants live in fear of being taken advantage of and in result, customers are punished and you’ll have a pretty good idea of eCommerce today.

Made even harder is the process of returns. From a merchant perspective, they are annoying and riddled with risk and from a customer perspective are a core reason to why the end to end process of shopping online is so hard.

We want to fix this. Our aim to consolidate online trust.

For the customer experience to improve, brands need to move away from painting all customers with one brush which leads to a standardized, sub-par shopping experience. We want to shift the status quo that trusted customers can expect when shopping online.